Finding Clients For Bookkeepers

Here’s an email from Kerrie, who’s having trouble finding bookkeeping clients:
Hi Jenny
I enjoy reading your emails. It helps me to keep my nose to the grind stone so to speak.

I am having trouble finding bookkeeping clients. I have a few bookkeeping clients that are regular but not enough to keep going. Some days I think if I got a full time bookkeeping job it would not be so hard. But then the reason I started my bookkeeping business would be invalid.

I have tried the papers, that doesn’t work. The only way I have been able to get bookkeeping clients is word of mouth.

We’ve talked many times previously about throwing money away in newspaper advertising – you could have sent that money our way and had better results.

Just a few questions:
1. What area/suburb are you located?
2. Are you a registered BAS Agent?
3. How muany years FREELANCE / CONTRACT experience do you have as a bookkeeper?
4. How many hours per week do you use MYOB?
5. How many hours per week do you use Quickbooks?
6. Do you have knowledge /experience of payroll and inventory?
7. Are you a professional and skilled bookkeeper?

We’ve helped bookkeepers who struggle to find clients – like Cathy, in February last year, similar position, by the end of April we’d found her enough clients to put her in a position of making $60k p/a part time – more than she was making fulltime for less hours

It’s your call – if you’re like Kerrie, and having trouble finding bookkeeping clients we can help, or you can keep struggling to do it on your own.

Finding clients is really not hard – There’s a heap right under your nose – if you look in the right place

By doing what 95% of bookkeepers do, you’ll get the same result that 95% of bookkeepers get

Often it’s not necessarily what you do, but how you do it. For instance. nobody likes “Cold Calling”, and very few businesses like being “cold-called”.

Let me ask how you respond to telemarketers and door-to-door salespeople? Most times they get a negative response because they’ve put the prospect on the back foot straight away

Imagine an icecream vendor down the beach on a cold wintery wet day – compared to the same vendor on a hot summer day – same vendor, same beach, different circumstances

Have a look at what you’re doing, and think about how you’d be if you were at the receiving end of your campaign.

Write a list of people that you know – EVERYONE. But do not SAY ANYTHING to anyone YET.

Write a list of all your bookkeeping skills, But do not SAY ANYTHING to anyone YET.

Write a five year plan – and an exit strategy for your business – Exit strategy? But you haven’t started yet!

Exactly

These are some of the steps towards building a profitable and secure bookkeeping business. After continual pressure from bookkeepers that we’ve sourced bookkeeping clients for, we’ve developed a program to coach and and guide you through the minefield of building your bookkeeping business.

We offer one-on-one consultations for bookkeepers who are struggling to solve problems, or overcome challenges in sourcing bookkeeping clients. You can learn more about the program by following this link