May 31, 2011

Steps To Finding Bookkeeping Clients

Looking for bookkeeping clientsFinding clients is really not hard – There’s a heap right under your nose – if you look in the right place

By doing what 95% of bookkeepers do, you’ll get the same result that 95% of bookkeepers get

Often it’s not necessarily what you do, but how you do it. For instance. nobody likes “Cold Calling”, and very few businesses like being “cold-called”.

Let me ask how you respond to telemarketers and door-to-door salespeople? Most times they get a negative response because they’ve put the prospect on the back foot straight away

Imagine an icecream vendor down the beach on a cold wintery wet day – compared to the same vendor on a hot summer day – same vendor, same beach, different circumstances

Have a look at what you’re doing, and think about how you’d be if you were at the receiving end of your campaign.

Write a list of people that you know – EVERYONE. But do not SAY ANYTHING to anyone YET.

Write a list of all your bookkeeping skills, But do not SAY ANYTHING to anyone YET.

Write a five year plan – and an exit strategy for your business – Exit strategy? But you haven’t started yet!

Exactly

These are some of the steps towards building a profitable and secure bookkeeping business. After continual pressure from bookkeepers that we’ve sourced bookkeeping clients for, we’ve developed a program to coach and and guide you through the minefield of building your bookkeeping business.

We offer one-on-one consultations for bookkeepers who are struggling to solve problems, or overcome challenges in sourcing bookkeeping clients. You can learn more about the program by following this link

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May 20, 2011

Not Every Bookkeeping Client is A Keeper

When you’re just starting out in your bookkeeping business, it’s tempting to take on every client that comes your way, even though not EVERY client is going to be a keeper.

There’s plenty of it out there in your area and it may seem strange to believe, but you CAN AFFORD to be choosy about which clients to work with.

A temptation for bookkeepers starting our in their home business is to charge themselves out at a cheap rate “just to get started”

That’s all very well, but isn’t that theft?

Why is it theft? Well, you have certain skills and over a level of service that is worthy of renumeration. You are sacrificing time away from your family, or from other things that you may be doing, and seeling yourself short. You’re allowing your clients to steal valuable resources from you.

Just remember, when you are the owner of your home based bookkeeping business, not every bookkeeping client that comes along is a keeper

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