All you want is bookkeeping clients, so the first thing that many bookkeepers do is to print up some business cards, put an advert in the local paper and sit back waiting for the phone to ring.

How easy is that!

Then they wonder why the phone is running red hot with clients chasing them with bookkeeping work.

“I’ll put an advert in yellow pages!”, they exclaim.

Here’s an interesting thing about advertising. Companies like Yellow Pages and local newspapers make their money BEFORE you get any response to your advertisement. So they do not really care whether or not you have any success.

When it comes to renew, they tell you that there was nothing wrong with advertising, it’s just that you didn’t word it correctly, or you should pay for a bigger, fancier advertisement.

We’ve never advertised in the local paper or in Yellow Pages, and our business has always flourished.

Then there’s the fliers:
What do you do with junk mail that arrives in your letterbox? Maybe flick through it and then chuck it in the recycling bin

So why is it that anyone else is going to do anything different with your fliers?

What response do you want from your fliers?
Bookkeepers speak to us and can’t understand why their fliers have got no response. Maybe they expect people to treasure their fliers, get them mounted and framed and hung on the wall as a feature of the lounge room

Sorry, it just won’t happen. Show me your flier and chances are I’ll tell you that you’ve been 100% succesful in getting people to do exactly what you’ve asked them to do on your flier – nothing!

On Day Two, Kirsty is working on her mission statement or “elevator speech”. What sets Kirsty above all the other bookkeepers in her area? How can she make her advertising work for her? We discuss that more in our Bookkeepers Marketing Program