Finding Clients For Bookkeepers

Finding clients is really not hard – There’s a heap right under your nose – if you look in the right place

By doing what 95% of bookkeepers do, you’ll get the same result that 95% of bookkeepers get

Often it’s not necessarily what you do, but how you do it. For instance. nobody likes “Cold Calling”, and very few businesses like being “cold-called”.

Let me ask how you respond to telemarketers and door-to-door salespeople? Most times they get a negative response because they’ve put the prospect on the back foot straight away

Imagine an icecream vendor down the beach on a cold wintery wet day – compared to the same vendor on a hot summer day – same vendor, same beach, different circumstances

Have a look at what you’re doing, and think about how you’d be if you were at the receiving end of your campaign.

Write a list of people that you know – EVERYONE. But do not SAY ANYTHING to anyone YET.

Write a list of all your bookkeeping skills, But do not SAY ANYTHING to anyone YET.

Write a five year plan – and an exit strategy for your business – Exit strategy? But you haven’t started yet!

Exactly

These are some of the steps towards building a profitable and secure bookkeeping business. After continual pressure from bookkeepers that we’ve sourced bookkeeping clients for, we’ve developed a program to coach and and guide you through the minefield of building your bookkeeping business.

We offer one-on-one consultations for bookkeepers who are struggling to solve problems, or overcome challenges in sourcing bookkeeping clients. You can learn more about the program by following this link

When starting a bookkeeping business there’s often going to be self doubt, and it can be a challenge to “talk up” your skills and level of service.

Some people are very good at that, and can then go and deliver. Others can talk the talk, but fail to deliver.

Al writes:
“Thanks for your input here.
Since reading your report I have been out “talking me up” and i am finding some work heading my way.
Not only does it spread the word that i have time available for new clients, it also makes me feel more confident about what it is we are offering.

Thanks again,
Alastair”

We love getting feedback, and hearing your success stories. Send us your feedback and we’ll give you 30 minutes FREE coaching

When you’re just starting out in your bookkeeping business, it’s tempting to take on every client that comes your way, even though not EVERY client is going to be a keeper.

There’s plenty of it out there in your area and it may seem strange to believe, but you CAN AFFORD to be choosy about which clients to work with.

A temptation for bookkeepers starting our in their home business is to charge themselves out at a cheap rate “just to get started”

That’s all very well, but isn’t that theft?

Why is it theft? Well, you have certain skills and over a level of service that is worthy of renumeration. You are sacrificing time away from your family, or from other things that you may be doing, and seeling yourself short. You’re allowing your clients to steal valuable resources from you.

Just remember, when you are the owner of your home based bookkeeping business, not every bookkeeping client that comes along is a keeper

“My wife and I will be starting our own bookkeeping business 1 July. I have already started spreading the word amongst my network and I can see that we are going to be busy.”

Mark sent us this email after reading our free report “Secrets To Finding Bookkeeping Clients In TEN DAYS or less” and using some of the tips outlined there.

Word of Warning
Just be VERY careful how you go about “spreading the word” – We’ve known other bookkeepers to “blow their list” and then come to us wanting help because they’ve said the wrong thing, or approached their friends / clients in the wrong manner and lost opportunities through ignorance more than anything
If you’re not sure what he’s talking about, then download our free report our free report “Secrets To Finding Bookkeeping Clients In TEN DAYS or less”

Here’s part of an email we received about a bookkeeper wanting to know where to find bookkeeping clients:

He wrote to us asking for help, whilst giving us a little background information
1. How much experience do you have as a (FREELANCE) bookkeeper?
- NONE

2. What have you tried so far?
- cold calling- media advertising-internet

3. Who are you targeting?
- small to medium businesses

4. What’s the main problem that you are experiencing?
- no response

By doing what 95% of bookkeepers do, you’ll get the same result that 95% of bookkeepers get

Often it’s not necessarily what you do, but how you do it

Nobody likes “Cold Calling”, and very few businesses like being “cold-called”. Let me ask how you respond to telemarketers and door-to-door salespeople?

Most times they get a negative response because they’ve put the prospect on the back foot straight away

Imagine an icecream vendor down the beach on a cold wintery wet day – compared to the same vendor on a hot summer day – same vendor, same beach, different circumstances

Have a look at what you’re doing, and think about how you’d be if you were at the receiving end of your campaign.

We speak to many bookkeepers all around the country and hear similar problems – what we’ve found is that some bookkeepers think they “know it all” and are not prepared to open their mind to new/ different ideas – whereas others will listen and have an “Ah-aha” moment

There’s so many cooking shows on TV, and when the presenter cooks up a meal, it looks so easy. We can use that same recipe and create a disaster at home – why is that?

Maybe it’s because the methods that we use initially seems straight forward and often familiar, but the way the recipe is followed is what makes a difference

How open are you to hearing “the same old stuff” that you think you already know – how open are you to learning the “fine tuning” that it may take to go from getting what 95% of bookkeepers get, to achieving what the other 5% achieve

Having no experience as a bookkeeper would also make your task more difficult – business owners are not dumb – they can sense whether someone knows what they are talking about or whether they are just being “sold”

We have a program to help bookkeepers find clients – we will also work with those bookkeepers and actually source clients on their behalf