Helping Kirsty Get Started
Kirsty has been working as a public accountant for a number of years, and has finally decided to quit her job and start her own bookkeeping business.
She’s living in the suburbs and has been used to commuting 90 minutes each way to work every day.
Like many bookkeepers that join our Bookkeepers Marketing Program, she has absolutely no idea what to do next.
Many bookkeepers begin their freelance bookkeeping career by moonlighting. They work fulltime during the day and do some bookkeeping in the evenings or weekends for friends or business associates that they have met along the way.
Jumping from fulltime to no employment can be a shock, not only to the wallet, but also to the routine.
Suddenly you’re sitting at home with all the skills to be a bookkeeper, and you are hit by the realisation that you have to go and find bookkeeping clients. And you want them yesterday.
Today’s task is to get Kirsty started in her quest to find bookkeeping clients. To do that she needs to think about what services she can offer potential clients. Why bother doing this, you ask. After all, bookkeeping is bookkeeping.
True, but what do potential clients think that bookkeepers do? Experience shows that most clients really have no idea what a bookkeeper does, all they know is that they need one.
Rather like a computer. Who really knows what a computer does? Who really cares? All you need to know is that the computer does stuff to save you time and money (hopefully).
That’s more or less what many bookkeeping clients also think. If they get a bookkeeper hopefully they will save the client time and money. The bookkeeping client knows that the bookkeeper will take the client’s financial documents, work some magic and be able to produce reports that the bookkeeper can then give to the accountant to process to keep the tax office happy.
Have a look at websites for bookkeepers and generally you’ll see a “shopping list” of services that the bookkeeper can provide. How much of it actually means anything to clients?
All the client wants to know is “What’s in it for me”. Have a look at your website as an outsider and ask yourself these questions:
1. Does this website clearly identify some solutions to my bookkeeping problems?
2. Do I even understand what this website is talking about?
3. Is it just a heap of accounting / bookkeeping jargon?
Tomorrow we look at the next step of getting Kirsty started with her bookkeeping business
Do you want an unfair advantage over other bookkeepers? How would you like to be guided and helped through the necessary steps to build a $60,000 p.a business working part time? Our Bookkeepers Coaching Sessions are available to any bookkeeper who is thinking of starting, or who already have their own bookkeeping business - Ask us any questions, get immediate answers and help HERE