Start Bookkeeping: Are You Projecting a Professional Image?
Are you projecting an image of a professional bookkeeper?
We are amazed by the number of bookkeepers that are telling their clients they a run a professional bookkeeping service, and issue their invoices on an excel spreadsheet or a word document.
We asked a bookkeeper why she was not using her MYOB accounting software for raising invoices – her response was that since she didn’t have many clients “it wasn’t worth it”
Since when does projecting a professional image become dependant on “having enough clients” – and how many is “enough” to justify using your software package to generate invoices?
From a marketing perspective, how does it look to your client if you present them with invoices like that? Maybe they don’t care. To others it would raise some concerns – How come the bookkeeper’s not using MYOB to generate their invoices? Why would our bookkeeper be double handling those invoices?
Is this the same approach that the bookkeeper is taking to our business?
Similarly we’ve seen a number of female bookkeepers getting lovely “fluffy” pink feminine business cards with a free clipart image to further “pretty up” their cards.
What does that project to a prospective client? Does it project an image of professionalism, or rather the archetypal stay-at-home-mum wanna-be bookkeeper who’s doing hubby’s books and a few other mates for some extra income?
Maybe they want to project that image, and play at being a bookkeeper
Have a look at your invoice templates – do they project an image of a professional bookkeeper?
Have a look at your business cards / stationery – do they project a professional image?
Have a look at your website – does it project a professional image?
Have a look at your business attire – does it project a professional image?
Do you want an unfair advantage over other bookkeepers? How would you like to be guided and helped through the necessary steps to build a $60,000 p.a business working part time? Our Bookkeepers Coaching Sessions are available to any bookkeeper who is thinking of starting, or who already have their own bookkeeping business - Ask us any questions, get immediate answers and help HERE